International etc drops plans of launching Hindi news channel

etc drops plans of launching Hindi news channel

Author | NULL | Friday, Jun 15,2001 8:52 AM

etc drops plans of launching Hindi news channel

etc has dropped its plan of launching a Hindi news channel, after the entry of Aaj Tak. Ruperistaan, the company, which was floated to set up the news channel, has closed down. The news bureaus in 18 centres spread across the country have shut operations. The company was not able to arrange funds on time.

The promoters felt they should not roll out a news channel, as there was no space left for another Hindi news channel after the launch of Aaj Tak.

etc music channel, which was getting news content from Ruperistaan, has decided to pull out the half-hour current affairs slot at 10:00-10:30 p.m. with effect from July 1.

etc decided to experiment with news on the music channel as it felt it would get in more diverse audience. The idea was to expand beyond the half-hour night news to two 15-minute capsules in the afternoon. The plan was to also introduce a half-hour news at 8:00-8:30 in the morning.

The first blow came when DD Marathi ended its contract for news supply on January 15, 2001. Ruperistaan was providing half-hour of news to DD’s regional channel for five days a week. The slot was given by DD on a revenue-sharing basis.

Tags: e4m

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