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etc dominates top 10 programmes amongst music-based channels: INTAM

08-March-2001
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etc dominates top 10 programmes amongst music-based channels: INTAM

The Hindi music channel etc with its core business of music, dominates the top 10 programs amongst the music-based channels with seven programs. According to INTAM reports for the period of February 19-25 in all India 4+ Cable & Satellite (C&S) homes the shows of etc have superior channels compared to the other music based channels.

Bhakti Sangeet, a compilation of religious songs is telecast everyday at 7:30 am on etc tops the table with a channel share of 1.45. The show is followed by Mix Masala, Bhakti Sudha, Bollywood Bazaar and POP unlimited.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.