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ETC channel upbeat about its popularity

06-January-2001
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ETC channel upbeat about its popularity

ETC Network Limited, which is expected to end the current fiscal with a ‘healthy’ bottomline, will now focus on consolidation of its channels.

ETC Networks currently runs two channels – Entertainment Network Channel (ETC), on music and general entertainment, and ETC Pubjabi. The channel has been reworking its programme mix to retain viewership. Though the format still maintains 80 per cent music-based programmes, the channel has tired to introduce content with USP to retain interest.

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