Top Story


Home >> International >> Article

ETC channel upbeat about its popularity

Font Size   16
ETC channel upbeat about its popularity

ETC Network Limited, which is expected to end the current fiscal with a ‘healthy’ bottomline, will now focus on consolidation of its channels.

ETC Networks currently runs two channels – Entertainment Network Channel (ETC), on music and general entertainment, and ETC Pubjabi. The channel has been reworking its programme mix to retain viewership. Though the format still maintains 80 per cent music-based programmes, the channel has tired to introduce content with USP to retain interest.


We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers