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International ESPN unable to provide sports software for DD

ESPN unable to provide sports software for DD

Author | NULL | Monday, Jan 01,1900 10:36 AM

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ESPN unable to provide sports software for DD

Talks between Doordarshan and ESPN for having one hour of sports programming on DD Metro have fallen through as ESPN has expressed its inability to supply programmes to the terrestrial network because of telecast rights problem.

According to a senior official of Doordarshan, giving new programmes to DD would have involved additional investment for ESPN for terrestrial rights and it also did not want to give DD second-rate programmes. “As such we have now decided not to have any sports programming on DD Metro”. DD now is exploring other options to fill up the 6-7 pm time band.

One of the options is to extend the children’s programming up to 6.45 p.m. or 7 p.m., another option is to have a programme Khabare Khabardar, for a 30-minute slot.

Tags: e4m

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