Top Story


Home >> International >> Article

ESPN Star Sports to extend feature programming content to capture audiences

Font Size   16
ESPN Star Sports to extend feature programming content to capture audiences

The stand-off between broadcasters STAR India and cable operators in West Bengal on tariff hike entered its seventh week, continuing to rob viewers of a package of five popular television programmes. Talks between STAR officials from Delhi and local cable operators' forum joint action committee during the last two days have failed to reach a consensus on tariff rates, which STAR hiked from March 1 vide a February 23 notification.

Though STAR-India sources expressed hope that the package, consisting of STAR Plus, STAR World, STAR news, National Geographic and STAR Movies' would soon be on air, JAC spokesperson, Tarak Saha, told that they would not budge from their stand unless the broadcasters concede to their demands.

Besides slashing of the 'exorbitant' tariff, the cable operators are demanding to separate the five channels from a consolidated pay slab so that viewers could take their pick from the assortment as lower prices.

STAR's current hike puts the package at Rs 25.75 against the earlier Rs 16.75 per connection per month.


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’