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ESPN-Star Sports marginally increases subscription rates

14-December-2001
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ESPN-Star Sports marginally increases subscription rates

ESPN and Star Sports has decided to revise its subscription rate to Rs. 24 per home per month from January 2002. The current price for the two sports channels is Rs. 16 per home per month.

Ms. Manu Sawhney, Managing Director of ESPN Software India Private Ltd. said: “ESPN and Star Sports, together offer 48 hours of exhilarating sporting action on a daily basis from across the world – a veritable feast for Indian television viewers! At only 80 paisa per day, ESPN and Star Sports offer high quality coverage of top international sporting events to the millions of television viewers at a price which is amongst the lowest for a sports bouquet anywhere in the world.”

ESPN and STAR Sports will be broadcasting cricket bonanza with 261 days of live and exclusive international cricket coverage including 82 days of India playing cricket in 2002. The coverage will include the India tours to the West Indies, England and New Zealand during the year.

In addition to cricket, ESPN-STAR Sports will bring the best of international sporting action from other sporting events such as Tennis from Australian Open, Wimbledon, US Open and the Masters series, Soccer from across the globe including the English Premier League, UEFA, Spanish League, Italian League, Formula One World Championship, PGA Tour Golf, Table Tennis, NBA Basketball, Athletics and the X-Games to name a few.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.