ESPN Star Sports (ESS) has finalised a broadcast sponsorship deal for the English Premier League (EPL). The one year sponsorship agreement will see Toshiba and Carlsberg Asia Limited enjoying regional association with the 2001/2002 EPL season through a combination of multi-level integrated benefits. This includes on-air entitlements around all 'live' matches and repeats on ESPN and STAR Sports, as well as marketing and on-line benefits.
The English Premier League is watched by over 165 million people across Asia will began on 18 August 2001. Football fans across Asia will be able to watch 165 'live' games and over 1000 hours of EPL programming. There is also a line-up of support news programming throughout the week, including pre- and post-game analyses, predictions and information, a first for English Premier League coverage in Asia.