Top Story

e4m_logo.png

Home >> International >> Article

ESPN Star Sports finalise broadcast sponsorship deal for Premier League

18-October-2001
Font Size   16
Share
ESPN Star Sports finalise broadcast sponsorship deal for Premier League

ESPN Star Sports (ESS) has finalised a broadcast sponsorship deal for the English Premier League (EPL). The one year sponsorship agreement will see Toshiba and Carlsberg Asia Limited enjoying regional association with the 2001/2002 EPL season through a combination of multi-level integrated benefits. This includes on-air entitlements around all 'live' matches and repeats on ESPN and STAR Sports, as well as marketing and on-line benefits.

The English Premier League is watched by over 165 million people across Asia will began on 18 August 2001. Football fans across Asia will be able to watch 165 'live' games and over 1000 hours of EPL programming. There is also a line-up of support news programming throughout the week, including pre- and post-game analyses, predictions and information, a first for English Premier League coverage in Asia.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group