The legal brawl between 7 Star Cable and ESPN Star Sports over payments to the latter is far from over. ESPN Software India plans to take the dispute to an arbitration panel and it may also move the court once again if 7 Star continues to breach its contract.
7 Star on the other hand says it is going to continue to take the ESPN-Star Sports feed from other cable operators with which it has alliances, even if the ESPN-Star Sports continues to keep its integrated-receiver decoder box switched off.
So far both claim to have registered victories. While ESPN-Star Sports says 7 Star has been forced to pay up all its arrears, the latter says the former has reportedly not been able to prevent it from retransmitting the two channels to hotels that it services.
7 Star is willing to come to an understanding in the cause of the cable TV industry, if the ESPN-Star Sports does not stay adamant about the subscriber base it wants to be paid for.
The case looks more like a Mexican standoff and the final verdict from this arbitration could probably have far reaching consequences for broadcasters and the cable TV industry.