Top Story


Home >> International >> Article

ESPN-Star Sports, 7 Star claim victories over court verdict

Font Size   16
ESPN-Star Sports, 7 Star claim victories over court verdict

The legal brawl between 7 Star Cable and ESPN Star Sports over payments to the latter is far from over. ESPN Software India plans to take the dispute to an arbitration panel and it may also move the court once again if 7 Star continues to breach its contract.

7 Star on the other hand says it is going to continue to take the ESPN-Star Sports feed from other cable operators with which it has alliances, even if the ESPN-Star Sports continues to keep its integrated-receiver decoder box switched off.

So far both claim to have registered victories. While ESPN-Star Sports says 7 Star has been forced to pay up all its arrears, the latter says the former has reportedly not been able to prevent it from retransmitting the two channels to hotels that it services.

7 Star is willing to come to an understanding in the cause of the cable TV industry, if the ESPN-Star Sports does not stay adamant about the subscriber base it wants to be paid for.

The case looks more like a Mexican standoff and the final verdict from this arbitration could probably have far reaching consequences for broadcasters and the cable TV industry.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems