ESPN Software India, which runs the ESPN Star Sports TV channel in a 50-50 joint venture with Star, is open to the idea of forming further alliances. ESPN’s managing director, Mr. Manu Sawhney, said that the company would consider alliances whenever there is opportunity to increase the deliverables to its consumers. The company is in consolidation mode and plans to build up its deliverables in terms of quality sports programmes, Mr. Sawhney said.
ESPN’s plans to foray into the radio segment. It is looking at the FM platform in various cities.
Commenting on the big picture, Mr. Sawhney said that sports and movies are the two key drivers in television. ESPN Star Sports being a sports channel, it is a driver property. As for investment, without naming a figure, Mr. Sawhney said programming and production take up the chunk of expenses in the channel. And the company will continue to invest in areas which are key to its growth, he said.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions