The ESPN School Quiz 2001 was held at Kamraj Auditorium in Chennai. Over 1,500 exuberant school children from 150 schools in and around the city participated in the event. They will get an opportunity to participate in the national ESPN School Quiz 2001 which will go on air later this year.
Mr Manu Sawhney, Managing Director of ESPN Software India Ltd, said, ``We at ESPN Star Sports are committed to promoting sporting excellence in India and the `ESPN School Quiz 2001' further exemplifies our efforts in this direction. The national sports quiz provides a platform for the participants to represent their school in this forum, and bring pride and glory to their institution. ESPN is known for building brand equity with their viewers, and through this quiz we take a step further to strengthen this relationship.''
The format of the ESPN Star Sports Quiz 2001 was interactive, challenging the sporting as well as mental abilities of the participants.
“The Sports Quiz offers an opportunity for our younger audiences to experience the sports brands on-ground, online, on-air and off-air. It also offers a phenomenal opportunity for our sponsors and advertisers to target the millions of school children around the country,'' claimed Mr Sawhney.