International Entertainment industry plans to set up body to curb piracy

Entertainment industry plans to set up body to curb piracy

Author | NULL | Monday, Jan 01,1900 7:40 AM

Entertainment industry plans to set up body to curb piracy

The entertainment industry plans to put in place a legal entity -- jointly owned by the industry -- to fight piracy. Expected to be up and running by early next year, the company would be run on a no-profit basis. It would represent the interests of various industry segments including films, broadcasting and music.

This would be the first-ever effort of its kind by the Indian film and broadcasting industry to organise its anti-piracy efforts.

According to Biren Ghosh, chairman, CII Entertainment Committee (Western Region), the corporate structure of the new entity would be finalised in course of the month. To start with, the body is expected to have a corpus of around Rs 15-20 crore, gathered through subscription from different stakeholders.

The body would work towards better implementation of the anti-piracy laws through cooperation of various government departments. It will also work in close coordination with other industry associations and bodies in this respect.

According to industry estimates, with a focused approach, Rs 10 crore spent on anti-piracy efforts on an annual basis could lead to drop in piracy to the extent of Rs 300 crore.

In a report to the government, CII entertainment committee has called for stricter anti-piracy laws. To facilitate speedy trials of piracy cases, it has asked for setting up anti-piracy cells in Indian courts. The report suggests creation of special hubs for anti-piracy registration.

According to CII estimates, the entertainment industry has the potential to grow by around 27 per cent over the next five years. It envisages a growth of 31 per cent for television, 21 per cent for films, 55 per cent for music and 55 per cent for radio. The industry is currently pegged at around Rs 10,000 crore.

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