Top Story

e4m_logo.png

Home >> International >> Article

Entertainment industry plans to set up body to curb piracy

08-November-2001
Font Size   16
Share
Entertainment industry plans to set up body to curb piracy

The entertainment industry plans to put in place a legal entity -- jointly owned by the industry -- to fight piracy. Expected to be up and running by early next year, the company would be run on a no-profit basis. It would represent the interests of various industry segments including films, broadcasting and music.

This would be the first-ever effort of its kind by the Indian film and broadcasting industry to organise its anti-piracy efforts.

According to Biren Ghosh, chairman, CII Entertainment Committee (Western Region), the corporate structure of the new entity would be finalised in course of the month. To start with, the body is expected to have a corpus of around Rs 15-20 crore, gathered through subscription from different stakeholders.

The body would work towards better implementation of the anti-piracy laws through cooperation of various government departments. It will also work in close coordination with other industry associations and bodies in this respect.

According to industry estimates, with a focused approach, Rs 10 crore spent on anti-piracy efforts on an annual basis could lead to drop in piracy to the extent of Rs 300 crore.

In a report to the government, CII entertainment committee has called for stricter anti-piracy laws. To facilitate speedy trials of piracy cases, it has asked for setting up anti-piracy cells in Indian courts. The report suggests creation of special hubs for anti-piracy registration.

According to CII estimates, the entertainment industry has the potential to grow by around 27 per cent over the next five years. It envisages a growth of 31 per cent for television, 21 per cent for films, 55 per cent for music and 55 per cent for radio. The industry is currently pegged at around Rs 10,000 crore.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017