Eenadu Group will be launching six vernacular language channels on January 27. The channels will be in the state languages of Madhya Pradesh, Uttar Pradesh, Bihar, Rajasthan, Gujarat and Orissa. The language channels of Madhya Pradesh, Uttar Pradesh, Bihar and Rajasthan will have a limited and common band of prime time programming in Hindi. .
The channels will be digital and free-to-air. Eenadu Group already has shifted its other channels from analogue to the digital mode.
ETV has positioned these as “infotainment channels.” The channels will have three news bulletins, besides a special half-hour slot farmer’s programme telecast daily.
With the launch of the six channels, ETV Network will have a total of 11 regional channels including Telugu, Kannada, Bangla, Marathi and Urdu.
Other regional players include the Tara bouquet of four channels, the Alpha channels, RITV’s two channels and ETC’s Punjabi channel.