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Doordarshan offers Rs 2 cr for Afro-Asian Games rights

07-August-2001
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Doordarshan offers Rs 2 cr for Afro-Asian Games rights

Telecast rights for the first Afro-Asian Games have not been allotted to any broadcaster yet, with less than three months to go for the event. The games, to be held in New Delhi from November 3 onwards, have failed to attract good offers for the telecast rights.

The games will be held in eight disciplines with participation from 90-odd countries in Asia and Africa.

According to the industry sources, Doordarshan (DD) is the sole broadcaster so far to have offered to buy the telecast rights of the games. The DD has offered to pay a total of just Rs 2 crores for both domestic and international telecast rights.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.