Top Story


Home >> International >> Article

Doordarshan offers Rs 2 cr for Afro-Asian Games rights

Font Size   16
Doordarshan offers Rs 2 cr for Afro-Asian Games rights

Telecast rights for the first Afro-Asian Games have not been allotted to any broadcaster yet, with less than three months to go for the event. The games, to be held in New Delhi from November 3 onwards, have failed to attract good offers for the telecast rights.

The games will be held in eight disciplines with participation from 90-odd countries in Asia and Africa.

According to the industry sources, Doordarshan (DD) is the sole broadcaster so far to have offered to buy the telecast rights of the games. The DD has offered to pay a total of just Rs 2 crores for both domestic and international telecast rights.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking