Top Story

e4m_logo.png

Home >> International >> Article

Discovery to launch two new channels

04-August-2001
Font Size   16
Share
Discovery to launch two new channels

Discovery Communications India will be launching two new channels – Discovery Travel and Adventure and Discovery Health, within a year. Plans are also afoot to have Tamil and Telugu feeds.

Deepak Shourie, managing director of Discovery Communications India, said “We are planning to launch the Travel and Adventure and Discovery Health channels this year. We expect to do programmes in Tamil, Telugu and some other south Indian languages.”

Discovery Communications India is also planning to enter into tie-ups with different mainstream television channels. Currently, Discovery is negotiating with a host of channels. The channel has also proposed to take up time slots on thee channels. It already has a one-hour block on Doordarshan and a two-hour block on Vijay TV.

According to Deepak Shourie, subscription and advertising have a 60:40 contribution to its revenue. Ideally it should be 50:50, he added, indicating that ad revenue may go up after the channel is repositioned.

As part of a gameplan to reposition itself, Discovery Channel also unveiled its new programming strategy “My Time on Discovery”. The new strategy marks a radical shift in programming, recognising the individual needs and viewing habits of each member within a family.

The blocks that are being introduced are Sunrise, Discovery Kids, Action Zone, Prime Time, Friday Showcase and Super Sundays; each of which caters to different groups.

Discovery Channel India launched in 1995, is a 24-hour pay channel providing real-life entertainment to the whole family.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India