According to Discovery Communications, Inc (DCI), Discovery Channel has become the worlds most widely distributed television brand, reaching over 400 million households worldwide in 155 countries and territories.
"Discovery Channel is a fast growing global force that has an enormous impact on viewers around the world, bringing the best content from anywhere in the world to audiences everywhere in the world. The growth of our flagship channel has been crucial to this company becoming the leading global real world media company," said Judith A. McHale, President and Chief Operating Officer for DCI.
The landmark of 400 million households was achieved due to a combination of expanding Discovery Channel’s subscriber base both in the U.S. and around the world, as well as launching Discovery Channel branded programming blocks on terrestrial channels outside of the U.S.
With state-of-the-art programming, distribution and technical operations, Discovery Channel has expanded its household subscriber base to over 200 million households worldwide, including 85 million households in the United States and more than 120 million households internationally, including 21 million Indian households.
Within the last year, Discovery Channel has gained over 20 million subscriber households. DCI has also successfully launched branded programming blocks on more than 30 terrestrial channels in 28 countries, thus adding an additional 200 million television viewers to Discovery Channel’s high quality entertainment.
In the United States, Discovery Channel is ranked the #1 television network brand in overall quality for the eighth consecutive year, and as the #1 top media brand for overall quality for the fifth consecutive year (Equitrend 2001). Roper Reports Worldwide 2000 brand measurement study ranked Discovery Channel as the best global media brand.
According to ACNielsen’s 2001 CabSat Asia Study show that Discovery Channel is an industry leader in Asia, Latin America and Europe. Discovery Channel is the most watched regional ad-supported network in Asia (ACNielsen’s 2001 CabSat Asia Study).
DCI has extended the fast-growing Discovery Channel brand beyond the television screen. Discovery Consumer Products expands the Discovery experience to its worldwide audience through a broad array of entertaining and informative products and services. These include a national chain of 170 Discovery Channel retail stores.
Discovery Channel was launched in the United States in 1985 with just over 156,000 subscribers. It has grown over the last 16 years to become the second most widely distributed cable and satellite television network in the United States, surpassing 85 million subscriber households in October 2001. Discovery Channel launched internationally in 1989 in the United Kingdom, followed by launches in Asia and Latin America in 1994. The network currently reaches audiences in 33 languages over 77 separate feeds worldwide with unique schedules and localized content.