Top Story

e4m_logo.png

Home >> International >> Article

Discovery Channel launches campaign for Animal Planet

14-December-2000
Font Size   16
Share
Discovery Channel launches campaign for Animal Planet

’Aakhir animal bhi to human hain’ is the slogan for Discovery Communications India’s first major advertising and promotion campaign for the channel Animal Planet.

Animal Planet will enhance its reach from 70 cities to over 250 cities and take its channel reach to around 10 million homes up from six million homes at present. Discovery Channel has a reach of 18 million homes across 1,100 cities. Animal Planet has six advertising sponsors, including Reliance and Nestle.

To boost Animal Planet’s presence, Discovery will kick off a two-series TVC, handled by Bates, for the first time. Besides running spots on its channels, Discovery will also take position in other high TRP channels. The print campaign, which will target mainstream dailies to promote its wild shows, will have a simple message – ‘ Meet animal and people who are crazy about each other’; and humorous visual and catch lines in Hinglish.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends