’Aakhir animal bhi to human hain’ is the slogan for Discovery Communications India’s first major advertising and promotion campaign for the channel Animal Planet.
Animal Planet will enhance its reach from 70 cities to over 250 cities and take its channel reach to around 10 million homes up from six million homes at present. Discovery Channel has a reach of 18 million homes across 1,100 cities. Animal Planet has six advertising sponsors, including Reliance and Nestle.
To boost Animal Planet’s presence, Discovery will kick off a two-series TVC, handled by Bates, for the first time. Besides running spots on its channels, Discovery will also take position in other high TRP channels. The print campaign, which will target mainstream dailies to promote its wild shows, will have a simple message – ‘ Meet animal and people who are crazy about each other’; and humorous visual and catch lines in Hinglish.