Top Story


Home >> International >> Article

DD World plans to become pay channel

Font Size   16
DD World plans to become pay channel

DD World plans of becoming a pay channel soon. In a move towards becoming a pay channel, DD World has floated a tender for setting up a distribution network in the UK and Europe. Depending on the response to the tender, Prasar Bharati will decide when to go pay. The global tender closes on August 27. After UK and Europe, DD World will float a tender for the US market.

DD World has a formal distribution network arrangement only in the Middle East, where a local cable network distributes the channel. The decision of the channel to go pay follows a recent analysis of the channel by a consultancy firm. As per the SWOT (Strength, Weakness, Opportunity, Threat) analysis of DD World, the channel was suffering because of lack of resources. And the decision to make it a pay channel, it is felt, would improve its revenue prospects.

Immediately after the SWOT analysis, Prasar Bharati has been working out plans to strengthen the channel. Among other things, DD World plans include substantial investment to build up a library of high-quality programmes. All this is being done after over five years of operation of the channel.

The SWOT listed the weaknesses as total lack of direction, inadequate manpower, lack of facilities, poor technology, lack of quality consciousness and no budget allocation.

Among the strengths of the channel are the DD brand and its infrastructure associated with it. The opportunities include the potential to capture vast audiences in 79 countries and become the voice of India for NRIs and others.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO