With increasing competition from private channels and recommendations of expert panels to ‘market’ itself better, Doordarshan in its restructuring exercise may chop off a chunk of educational programmes and focus more on revenue generating programmes.
On the chopping block is a chunk of educational programmes — Gyan Darshan — telecast in half-hour slots starting as early as 5:45 am, with the last one ending at about 11 am in the morning. It caters to hundreds of children and adults with 60 per cent formal education and 40 per cent continuing and adult education.
In a written reply to a question raised in the Rajya Sabha, minister for information and broadcasting Sushma Swaraj said, Doordarshan is at present discussing the telecast arrangements of education programmes, and no decision had been taken on the matter so far.
According to Doordarshan sources an agreement is being worked out to allow telecast of the programmes until October when some alternative arrangement will be made. Plans to re-locate the channel onto the INSAT 3C satellite are afoot.