Prasar Bharati CEO Anil Baijal has commissioned a survey, at a reported cost of Rs 6 lakh, to assess the reach of Kashir channel. Bids have been invited from IMRB, TAM, INTAM and Centre for Media Studies.
As of now, the 16-hour network’s reach is restricted to Srinagar. Although the service is also available on satellite, it is on Thaicom, which is not widely accessed.
There is a move to shift the commissioning process of Kashir Channel to Srinagar, MHA sources says the final decision on this will be taken only after the minister for Information and Broadcasting Sushma Swaraj visits Srinagar at the end of the month.
Though the network carries two-and-a-half hour of private satellite network programming free of cost from Star TV, UTV, Zee TV and Sony, four days of the week, it has reportedly not made much of an impact because of extensive power cuts.