Wisden, publishers of the famous 138-year-old Wisden Cricketers Almanac and Timex have joined hands to develop a cricket analysis programme named Wisden 20:20. The programme will be aired exclusively on Doordarshan.
Set to go on air during the India-England test match beginning on December 3, the show will be aired twice a day once at the lunch session and then before the close of the day. It will be of 30 minutes duration each
Each ball bowled during the match will be analysed in minute detail to provide a comprehensive breakdown of the days inning and will be converted into animated 3D computer graphics.
Wisden, which has been present in India for a year now (through Wisden Online and Wisden Data Service) will also be launching a magazine this month titled Wisden Asia Cricket.
The company is also planning to launch an annual cricket awards for Indian cricketers in the coming year. The final details are still being worked out. The company is also currently in talks with some advertising agencies to promote and create awareness for its Web site and almanac.