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International DD not to commission news programmes

DD not to commission news programmes

Author | NULL | Monday, Jan 01,1900 8:07 AM

DD not to commission news programmes

After the DD New channels shuts down on 26 January, DD won’t be commissioning news programmes. All that the viewers will be able to see is in-house productions and the odd outsourced current affairs show that is sponsored.

The Prasar Bharati Board had recommended that DD News be shut down, as it had incurred losses of over Rs 100 crores clubbed with dismal viewership.

Apart from the companies who made quality programmes, the real losers would be the viewers. According to inside sources DD1 will have 30 per cent news programming but all of it will be produced in-house or sponsored. Since sponsors are hard to come by for current affairs programmes, viewers will be left with in-house production.

According to industry sources the first couple of months, there may be no news and current affairs programmes on DD1.

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