Prasar Bharati has entered into a arrangement with Nimbus Communications, a Mumbai-based private production house for business and stock market coverage on its news and current affairs channel that will ensure cash flows for Doordarshan not before at least six months. Under the deal, Doordarshan will pay Nimbus for the supply of six-and-half-hour content. Doordarshan will get payment of a telecast fee from Nimbus only after the first six months. In addition, a 50:50 revenue sharing model will be arrived at after Nimbus meets a specified production cost.
The two-year contract will move from a commissioned to a sponsored category. Several companies have expressed interest for supplying content and building up the day slot. They include Business Standard TV, IN TV and Pioneer Telemedia. DD News has, thus, decided to soon step into CNBC's turf with a six-hour day-part business and stock market coverage, through the supply of content from Nimbus. The coverage is expected to start in late March.
Nimbus will supply live stock market coverage and business news on weekdays for six hours from 10 am to 4 pm. It will also feed a half-hour round up of business and economy news in the evening. The slot will be branded Business Day.