Top Story


Home >> International >> Article

DD Mumbai to launch Saap Siddi in Hindi

Font Size   16
DD Mumbai to launch Saap Siddi in Hindi

Doordarshan Kendra Mumbai, the producers of the Marathi game show 'Saap Siddi' (Snakes & Ladders) aired on the Sahayadri cable and satellite channel, will soon start producing the Hindi version of the programme. Marathi comedian Laxmikanth Berde, who hosts the Marathi version of the show, is likely to be replaced by actor Tom Alter for the Hindi version. The Hindi show is likely to go live by April-May 2001. 'Saap-Siddi', the brain child of Mr. Mukesh Sharma, director, Doordarshan Kendra, Mumbai, is a game show based on the philosophy of life. It is a family entertainer in Marathi and the contestants are celebrities from all walks of life. The questions are based on Marathi culture. It is purely based on skills and knowledge. In Hindi too, the game show will be on the same lines. Sharma said they have already shot the pilot with Tom Alter, as the anchor. DD has been able to rope in Videocon and South African Airways as the main sponsors for the show. Doordarshan Kendra Delhi has also evinced interest in producing the game show in other regional languages.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...