Top Story

e4m_logo.png

Home >> International >> Article

DD Metro invite bids for 7 pm – 12.30 am slot

29-May-2001
Font Size   16
DD Metro invite bids for 7 pm – 12.30 am slot

The battle for DD Metro is all set to heat up again. Doordarshan has put on the block the 7 pm–12:30 am slot for a three-year period. Unlike last year, the slugfest will be intense this year with big players including -- STAR, Sony, Zee and HFCL-Nine Broadcasting – expected to fight it out.

Last year, HFCL-Nine Broadcasting and Subhash Chandra-promoted Zee were the two prime contenders for the slots. The HFCL-Nine Broadcasting bagged the prime time slot of 9 pm to 10 pm for Rs 121 crore. The company’s annual contract ends on September 10 for the 7 pm-9 pm slot and October 15 for 9 pm to 10 pm band.

The minimum floor price for 7 pm to 10 pm band is same as that of last year. The 7 pm-8 pm slot is pegged at Rs 22.5 crore, 8 pm–9 pm band at Rs 32.5 crore, 9 pm-10 pm at Rs 42.5 crore.

Taking a lesson from past experience, when it almost drew a blank for the late night slot, Doordarshan has pegged the floor price for 10 pm-11 pm slot at Rs 17.5 crore. Free Commercial Time of up to 600 seconds per year would be on offer to successful bidders. The bids are to be open on June 18.

DD Metro has access to over 60 million television homes compared to around 35 million cable and satellite homes in the country. The metro network has set a target of reaching out to 125 million homes over the next two years.

Many satellite broadcasters feel running DD Metro could be a viable proposition in the long-run and it will take at least three years for any operation to break-even.

Doordarshan is also scouting for distribution and marketing partners for its international channel, DD World. It has sought bids from interested parties on a minimum guarantee and revenue-sharing basis.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign