Top Story


Home >> International >> Article

DD in no mood to budge from its stand on Nine Networks

Font Size   16
DD in no mood to budge from its stand on Nine Networks

Even as Nine Networks has sent a fresh proposal with a set of conditions to Prasar Bharati in order to remain on the DD Metro platform, the state broadcaster is not in a mood to budge from its current stand. Reacting to the new conditions sought by Ms Ravina Kohli, CEO, Nine Network, a DD official says: ‘‘Negotiation is not possible. If Nine Network agrees to come on the DD Metro platform, it must come on the existing terms and conditions laid down by Prasar Bharati.’’

The official adds that Prasar Bharati would wait for a few more days for a final reply from Nine Network. ‘‘If the deal between Nine Network and DD Metro does not materialise in the next few days, we’ll announce a fresh bid for the DD Metro slot that Nine Network is occupying.’’

As per the present set of norms, Nine Networks has three-and-a-half hours of slot on DD Metro from 7 p.m. onwards. Now, according to sources, the Network wants some additional hours per week on DD Metro. The other conditions that Nine has sought include more free commercial time, flexibility in programming and co-branding.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...