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DD in no mood to budge from its stand on Nine Networks

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DD in no mood to budge from its stand on Nine Networks

Even as Nine Networks has sent a fresh proposal with a set of conditions to Prasar Bharati in order to remain on the DD Metro platform, the state broadcaster is not in a mood to budge from its current stand. Reacting to the new conditions sought by Ms Ravina Kohli, CEO, Nine Network, a DD official says: ‘‘Negotiation is not possible. If Nine Network agrees to come on the DD Metro platform, it must come on the existing terms and conditions laid down by Prasar Bharati.’’

The official adds that Prasar Bharati would wait for a few more days for a final reply from Nine Network. ‘‘If the deal between Nine Network and DD Metro does not materialise in the next few days, we’ll announce a fresh bid for the DD Metro slot that Nine Network is occupying.’’

As per the present set of norms, Nine Networks has three-and-a-half hours of slot on DD Metro from 7 p.m. onwards. Now, according to sources, the Network wants some additional hours per week on DD Metro. The other conditions that Nine has sought include more free commercial time, flexibility in programming and co-branding.


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