The national broadcaster, Doordarshan is banking on
woman power and special programming to beat competition in covering President
Pervez Musharraf’s visit. It has announced its plans to air ‘Taj Mahal’, the movie and ‘Sporting ties with Pak’.
DD will have an all-woman team dedicated to cover the engagements of the First
Lady of Pakistan all through the visit.
The idea is to look at the lighter
side of the Indo-Pak summit. DD plans to capture the
soft angle while covering her engagements. DD will
also exploit that bit of old link that she enjoys with
DD plans to telecast the Pradeep
Kumar – Bina Roy starrer movie Taj Mahal on DD-1 on
Saturday. The film, Taj Mahal, is expected to give a
perspective on the monument of love, which will be the
background setting to the Agra summit.
The lighter side of the summit
will also be captured through special programmes on
sporting links. Called ‘Sporting Ties with Pak’, the
programme has been tentatively scheduled for July 14.
It will focus on both cricket and hockey.
The event is estimated to cost DD
Rs 20 lakhs. DD has even gone ahead and hired a lawn,
along with a few rooms in a hotel facing the Taj,
thereby adding to its cost. The lawn and the rooms
will be used for studio and uplinking purposes.
To be splashed over DD-1, DD News,
DD World and perhaps DD Kashir, the news and analysis
on the visit will be dished out by experts such as Mr.
Dilip Padgaonkar, Mr. Sayed Naqvi, Mr. Vir Sanghvi,
Mr. Muchkand Dubey, Mr. MJ Akbar, Mr. JN Dikshit and
Mr. Kuldip Nayar.