Doordarshan will be launching a new 24-hour satellite channel 'DD-Bharati' on January 26 with a focus on a "niche audience". The new channel will have three programming blocks -- children's centric, art, culture and heritage and health and fitness. News and current affairs programmes will be aired on DD-National.
Pentamedia will be among software providers for cartoons and DD, it also plans news programming “by the kids and for the kids”.
Doordarshan has already received around 90 proposals for the channel and has decided to accept nearly 40. According to industry sources Prasar Bharati was also approaching the Indira Gandhi National Centre for Arts and various state governments for programmes for the channel.
The new look DD Metro is likely to be in place by January 15, 2002. The channel has been surviving on reruns of successful programs of yesteryears since September 2001.