Top Story


Home >> International >> Article

DD Bharati, ETV six new channels goes on air

Font Size   16
DD Bharati, ETV six new channels goes on air

ETV made its foray into north-India, with the launch of six new channels. The new state-wise channels would cover Gujarat, Rajasthan, Uttar Pradesh, Madhya Pradesh, Bihar and Orissa.

With the launch, ETV now has 11 channels covering different parts of the country. The south Indian media conglomerate, which also owns the Newstime daily, already had state-wise channels covering Andhra Pradesh, West Bengal, Maharashtra and Karnataka, besides an Urdu channel.

Meanwhile, Prasar Bharati Corporation’s latest offering, DD Bharati, too went on air on the Republic Day.

Although the new channel from the public broadcaster’s stable received lukewarm response from cable operators, the government is banking on the “must carry clause” and a high-voltage advertising campaign to make DD Bharati a success. DD News, a dedicated news and current affairs channel which failed to enthuse the viewers had been wounded up.

Source: Business Standard


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems