The Delhi High Court restrained Prasar Bharati from superimposing any logo, commercial or branded graphic during the telecast of cricket matches on Doordarshan. The restraint order would apply to the matches for which Prasar Bharati had given marketing rights to Buddha Films.
Restraining Prasar Bharati from displaying graphics www.Dd.Now.Com and www.Dd.Sports.Com, the judge directed DD to telecast only such logos, commercials and branded graphics which are supplied or provided by Buddha Films under the contract.
Buddha Films, which was given exclusive rights to market the air time of the telecast of cricket matches on DD under a Rs 450-crore contract, had challenged the superimposition of its logos by the Prasar Bharati saying, it was violative of the deal.
The exclusive marketing right to sell the air time to prospective advertisers in India and abroad was given to Buddha Films following DD winning contract for telecast of all cricket matches in 1999 from cricket board till 2004.