Dakshin Media Ltd., the wholly-owned subsidiary of Zee Television Ltd. (ZTL), is launching its Tamil satellite television channel Bharathi today. It is also scouting for strategic partner to revive its ailing Kannada channel Kavery. Dakshin Media is also planning to launch its third south Indian channel in Telugu soon.
Bharathi would be a 24-hour channel from the day one onwards and the company is positioning it as a full-time entertainment channel. The channel will have a unique 24-hour programming mix of mega serials, weekly serials, films, film-based programmes, educational and health programmes, break fast show, children's programme and game shows.
Leading content developers like Tamizhmani and Citadel Video are producing various programmes to be aired on the channel. The channel would use the Asiasat 3s satellite and would be beamed from Singapore. News and news-based programmes would be aired from next month on a phased manner.
Bharathi would use the logo of Asianet, the popular Malayalam channel promoted by Asianet Communications Ltd., with which Zee has entered into a strategic tie-up after its bid to buy a substantial stake in the company fallen through.
ZTL is planning to give a new lease of life to its Kannada channel, Kavery, which has been languishing since its launch last year.