Crest is planning to produce serials and gameshows besides other contents. It has set itself a target of having six to eight programmes on air before the year-end. The company had so far been focusing on graphics and 2-D and 3-D animation business.
Currently, Crest is working on the pilot project of a gameshow for children which will have a high level of interactivity as well as technological innovation. An idea being explored is to use phone lines not only for calling in but also to allow a participant to play using the keys on his phone instrument as a game console. For this, Crest is in contact with national telephone services provider MTNL.
The television software industry is expected to register strong growth owing to increase in demand for content, increase in programming rates and increasing revenues from television advertising accruing to the content producers.
The costs involved for the top rung series would cost in the region of Rs 600,000 per half hour episode while the other four would cost between Rs 200,000 and Rs 300,000 per half hour episode. Crest Communication is expecting to close the year ended March 31, 2001 with a turnover of Rs 25 crore and a net profit of about Rs 5 crore.