Creative Eye, is re-entering the production of soaps and social programmes in a big way. The company is in the process of producing two programmes, Tulsi Mere Aangan Ki and Kya Beti Paraya Dhan Hai. The company is also in talks with various satellite channels to slot these programmes in the afternoon and prime-time bands.
The company has also decided to migrate from Doordarshan to leading satellite channels with its mythological and other programmes. The company already has three magnum opuses on satellite channels: 'Om Namo Narayan' on Sahara TV, 'Jab Tap Vrat' on Star Plus and 'Sree Ganesh' on Sony TV.
The company plans to maintain a balancing act between the two types of content creation and also a 50:50 ratio between DD and satellite channels.
Creative Eye posted revenues of Rs 52.39 crore for the year ended March 31, 2001, with a profit after tax of Rs 4 crore.
Creative Eye currently has a library of 1500 hours of programmes and it is also looking at exploiting other avenues of revenue generation. To earn export revenues it has already re-cycled its most popular mythological serial 'Om Nama Shivaya' to be aired in 11 countries across the globe with sub-titles in English. It is also coming out with this serials VCDs and DVDs.