Creative Eye has acquired two software entities -- Sanush Films, promoted by Vijay Ghope, and Kirti Films, promoted by Siddhartha Nagar. As per the agreement, Sanush Films will produce programmes exclusively for Creative Eye and Creative Eye would provide the infrastructure and bear the production costs. Creative Eye is planning to structure a similar deal with Kirti Films for acquisition of talent and existing programmes such as 'Mangala' and 'Desh Pardesh' which was running on Doordarshan Lucknow and the national network.
Creative Eye has also been awarded the 9.00 pm to 9.30 pm slot for a social serial 'Jaane Anjane'. This serial which went on air from September 13 is telecast thrice a week.
The company is also coming up with a five-day-per-week serial called 'Banna' on Doordarshan Kannada station in Bangalore.
The company runs three magnum opuses on satellite channels: 'Om Namo Narayan' on Sahara TV, 'Jab Tap Vrat' on Star Plus and 'Sree Ganesh' on Sony TV. All these three serials are mythological serials.
Creative Eye is now gearing itself up for more social genre programming and soaps. It already has the pilot ready for two serials: 'Tulsi Mere Aangan Ki' and 'Kya Beti Paraya Dhan Hai'.
Creative Eye posted revenues to the tune of Rs 52.39 crores for the year ended March 31, 2001, with a profit after tax of Rs 4 crores, up from Rs 2.85 crores.
Creative Eye currently has a library of 1500 hours of programmes and it is also looking at exploiting other avenues of revenue generation.
To earn export revenues it has already begun re-cycling of its most popular mythological serial 'Om Nama Shivaya' to be aired in 11 countries across the globe with sub-titles in English. It is also coming out with this serial’s VCDs and DVDs.