Top Story

e4m_logo.png

Home >> International >> Article

Controversial hoardings of Tanishq removed in Patna

14-June-2001
Font Size   16
Share
Controversial hoardings of Tanishq removed in Patna

Tanishq, withdrew its controversial advertisement in Patna, following protests by women organisations. The advertisement on hoardings read: “Vivah zewar shudh na ho to beti par kya guzregi? The controversial advertisement was displayed on hoardings located at as many as five important places in the city.

Activists of All India Progressive Women’s Association staged protests on the streets and faxed pictures of the advertisement to the corporate office of Tanishq in Bangalore.

The activists included teachers, members of various women’s organisations and litterateurs who submitted a memorandum at the Tanishq showroom on Frazer Road. They charged the company with resorting to ‘emotional blackmail’ to sell its products during the marriage season here.

Soon after the Bangalore office received the faxed pictures of the advertisement and the protest letters, the company’s marketing executive, Mr. D Sen, asked the Patna office to remove the advertisement. It was learnt that the advertisement was designed at the corporate office.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO