Tanishq, withdrew its controversial advertisement in Patna, following protests by women organisations. The advertisement on hoardings read: “Vivah zewar shudh na ho to beti par kya guzregi? The controversial advertisement was displayed on hoardings located at as many as five important places in the city.
Activists of All India Progressive Women’s Association staged protests on the streets and faxed pictures of the advertisement to the corporate office of Tanishq in Bangalore.
The activists included teachers, members of various women’s organisations and litterateurs who submitted a memorandum at the Tanishq showroom on Frazer Road. They charged the company with resorting to ‘emotional blackmail’ to sell its products during the marriage season here.
Soon after the Bangalore office received the faxed pictures of the advertisement and the protest letters, the company’s marketing executive, Mr. D Sen, asked the Patna office to remove the advertisement. It was learnt that the advertisement was designed at the corporate office.