Top Story

e4m_logo.png

Home >> International >> Article

Contract strikes rich at New York ad fest

04-July-2001
Font Size   16
Contract strikes rich at New York ad fest

Contract Advertising has won one gold and two silver at the New York Festivals held in June this year. The competition attracted over 6,500 entries from 64 countries. The Wildrift ad that bagged the gold while its campaigns for everythingaboutwater.com and a public interest campaign ‘Try It’ won it silver medals.

The gold for Saat Tal in Himachal Pradesh was awarded in the travel tourism category. The silver in the Philanthropic appeals (public service) print category went to its ‘Try It’ campaign. Contract has been doing this campaign for the last six years. The company has been spending our own money on it in an attempt to try and bring about a behavioural change in people. It is targeted at the less privileged sections and exhorts people to do their bit for them.

The campaign began as an exercise for a brochure for Doon School and from then went on to become an annual campaign in newspapers. Incidentally, the campaign won a bronze at last year’s New York Festival. The agency won a silver in the corporate identity category for the stationery it designed for everythingaboutwater.com, a B2B site.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video