Contract Advertising India Ltd., in a bid to cater to the healthcare communication needs of clients, launched healthcare division called — Contract Health. At present, the major players in this niche segment include, Lowe Healthcare, Ogilvy Healthcare, Grey Healthcare and FCB-Ulka Healthcare, among others.
According to Mr. Soumitra Sen, head of Contract Health, healthcare communications is going to be the next growth engine for the Indian advertising industry. The company has bagged the ad account of pharma brand, Life on Pediatrics. It has also recruited a medical advisor who will offer information on healthcare brands.
With capitalised billings of Rs 210 crore, Contract currently has two divisions which include, Contracti (interactive & direct marketing wing) and Design Shop, a specialist design wing.
As the focus is on effective retail communication strategy, Design Sutra, Contract’s specialist design cell has recently bagged a host of retail ad accounts like Renaissance Group, ABN Amro India and Bharat Petroleum Corporation Ltd. (BPCL).