Top Story

e4m_logo.png

Home >> International >> Article

Consensus won day for GoM on DTH guidelines: The inside story

11-November-2000
Font Size   16
Share
Consensus won day for GoM on DTH guidelines: The inside story

The group of ministers that reviewed the guidelines on uplinking and issues connected with DTH were divided on key issues, including throwing open the broadcasting platform for open competition before finalising its full recommendations. I&B Minister Sushma Swaraj was in favour of a single platform, managed by Doordarshan on the basis of an Indian Broadcasting Foundation (IBF) resolution which favoured DD creating a KU-Band DTH platform on which others would come as service providers. Union minister of information technology and parliamentary affairs Promod Mahajan was not in favour of giving the platform exclusively to any single broadcasters. Law, justice and company affairs minister Arun Jaitley ha observer in the meeting that monopoly in DTH and fears about content were secondary to the more realistic fear of vertical monopoly. Jaitley also suggested setting up of a special purpose vehicle for DTH broadcasting with suitable safeguards. He also suggested that a joint venture model where Doordarshan, along with other content providers, would be stake holders. The JV company could look after infrastructure as well as its management. Mahajan said that a special purpose vehicle, to be managed by the consortium of broadcasters with conflicting business interests, would also not be able to take off. Any organisation in India, which is given the DTH platform will have to share it with others as it would have no choice. He also said that the fears relating to content and security could be addressed through appropriate safeguards.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited