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Concept, Trikaya jointly win campaign contest

06-December-2000
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Concept, Trikaya jointly win campaign contest

Concept Communications and Trikya Grey (Delhi) emerged as the joint winners of India Today’s “My India, My Pride”—a unique ad campaign contest which was held at the Taj Mahal Hotel in Mumbai.

The winning team was judged on the basis of incisiveness of strategy, creative, credibility & communication excellence, media strategy. Concept Communications and Trikya Grey shared the first prize worth Rs 25 lakh. RK Swamy/BBDO Advertising bagged the third prize for its entry titled “ India is way of life”. The group received over 52 entries across the country.

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