The dental care major, Colgate has launched a national consumer promotion called Colgate ‘ke andar kya hai’. The new promotion covers around 40 SKUs across the company’s toothpaste’s, toothbrushes and soaps.
“The objective is to spur volumes. The idea is to break through the clutter. A number of companies run consumer promotions and we wanted to be unique with our promotion,” says Mr. Mahendra N Jauhari, associate director (marketing), Colgate-Palmolive (India) Ltd.
The promotion involves a hidden surprise in every purchase which ensures that the consumer gains by not only getting a Colgate product but also an opportunity to win prizes ranging from Rs 10 lakh, computers, Palmolive Naturals soaps, among others.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions