The dental care major, Colgate has launched a national consumer promotion called Colgate ‘ke andar kya hai’. The new promotion covers around 40 SKUs across the company’s toothpaste’s, toothbrushes and soaps.
“The objective is to spur volumes. The idea is to break through the clutter. A number of companies run consumer promotions and we wanted to be unique with our promotion,” says Mr. Mahendra N Jauhari, associate director (marketing), Colgate-Palmolive (India) Ltd.
The promotion involves a hidden surprise in every purchase which ensures that the consumer gains by not only getting a Colgate product but also an opportunity to win prizes ranging from Rs 10 lakh, computers, Palmolive Naturals soaps, among others.