Coca-Cola Co., Atlanta, unveiled a new campaign that includes two spots with an Olympic theme that carry the tag "All the world loves a Coke." The tag will be used only for February's 2002 Olympic Winter Games. The campaign is first new Coke work since April's "Life Tastes Good" push.
One spot, from Interpublic Group of Cos.' McCann-Erickson Worldwide, will feature an Olympian ice skater, while another, from Carmichael Lynch, Minneapolis, shows a truck driver taking them to the games because they are offering a Coca-Cola.
Two additional spots feature the animated polar bears that have periodically promoted the product in feel-good ads since 1993. Those ads will not use the "All the world" tag. The four spots will break the week Feb. 8.