Top Story


Home >> International >> Article

Coke signs up Tamil actor Vijay

Font Size   16
Coke signs up Tamil actor Vijay

In a bid to take on Pepsi’s “Maddy” Madhavan campaign, Coca Cola has signed up with leading Tamil actor Vijay, which incidentally is the first time that a Tamil actor has been signed up by Coke. Though Pepsi runs the Madhavan campaign nationally, Vijay campaign for Coke is meant for the south market only.

This is expected to be a win-win deal as Vijay, apart from Ajith, is a box office darling with all his recent films including Priyamanavale (Tamil) and Friends (Tamil) being runaway hits.

On the other side, Vijay would also derive a lot of mileage from the campaigns, just what Pepsi did to Madhavan. Coke earlier tested the waters with Vijay when it sponsored the hit Tamil film Priyamanavale starring Vijay and Simran.

It also ran contests related to the film, with the winners getting to meet the stars. As a matter of routine, Pepsi has now been sponsoring all Madhavan films apart from involving him in promotional activities.

According to industry sources, the shooting is scheduled to commence in the next few days and would last for 10 days. It is expected to hit the screen once the commercials are ready.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...