MusicWorld and Coke have decided to jointly undertake promotion of their brands in India. It is a strategic agreement between MusicWorld and Coke entailing joint promotions and enhanced visibility for Coke products in MusicWorld stores.
The agreement also involves use of MusicWorld stores as a launch-pad for Coca-Cola’s new products amongst a focused consumer target group. Coke, on its part, will carry MusicWorld hoardings on the back of its trucks and also provide support in print media. Coke will also participate in all new MusicWorld store launches as well as engage in tactical promotions.