CNN’s international services will shortly launch the ‘Be the First to Know’ campaign on TV and online, with print, outdoor and additional platforms to follow in the April. The eight services adopting this campaign are the six CNN International TV services: Asia Pacific, South Asia, Europe/Middle East/ Africa, Latin America, CNN International North America, CNN International US/fn and the online services CNN.com Europe and CNN.com Asia.
The message to be conveyed through this campaign is that CNN is the definitive borderless network with an unwavering commitment to its breaking-news heritage. The campaign will be launched internationally on March 19 with two TV spots – Blink and Light Switch that will air on all CNN International feed.
Developed by London-based WCRS, the campaign will be adapted for the Asia Pacific region by Euro RSCG Partnership.