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CNN to change India-specific show timings to counter BBC

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CNN to change India-specific show timings to counter BBC

CNN has decided to take on BBC in India by shifting three of its India-specific shows to a time band where it will be in direct competition with the UK-based international news channel. Beginning February 5, CNN will, on weekdays, launch a half-hour prime time programming block, `CNN at 10'. BBC has already branded that time band as `BBC at 10'. This will put the two international news channels in direct competition for ratings with their localised content. The decision is based on the channel's feedback from advertisers and viewers.

CNN plans to have a fourth live edition of the Q&A with Riz Khan show in the next three months. The interactive show, with a focus on newsmakers in areas of politics and top personalities, will currently have three weekly live editions (Mondays to Wednesdays) at the 10 pm band.

`CNN indiadotcom', a technology show, will be aired on Thursdays while the fashion show `Style South Asia' will be telecast on Fridays. To launch the new CNN at 10 strand, CNN will broadcast Q&A with Riz Khan live from New Delhi between February 5 and 7, 2001.


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