CNN has just launched a comprehensive marketing initiative. Called `Be the First to Know', the campaign is appearing on TV and online. By April, the campaign will be extended to the print, outdoor and additional platforms. This is the first time that eight English language TV services of CNN and web services outside the US have adopted a single message for a simultaneous rollout. The eight services adopting the campaign are the six CNN International TV services: Asia Pacific; South Asia; Europe/Middle-East/Africa; Latin America; CNN International North America; CNN International USA; and the online services CNN.com Europe and CNN.com Asia.