Top Story


Home >> International >> Article

CNN global ad campaign to hit Indian market on June 11

Font Size   16
CNN global ad campaign to hit Indian market on June 11

CNN’s global advertising campaign will hit the Indian market on June 11. The print campaign is designed by Color Purple and reads as: “Your World changes every day. Get a ringside view.” CNN has launched the global ad campaign to focus on its core brand values: breaking news, speed and accuracy, and 24-hour coverage. The tagline is ‘Be the first to know.’

The campaign, created by WCRS in London, took eight months to develop. The internal team at CNN created the television spots. The campaign fits into CNN’s multi-platform proposition. It also gives CNN a post-convergence positioning.

CNN, in the past, ran different campaigns in different markets because it was speaking to different audiences.


Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...