CNBC India, the joint venture between TV 18 and CNBC Asia, is exploring the potential for regional television programming.
CNCB India has increased its India-related content to more than 10 hours of daily programming, with a line-up of 10 new shows and special segments. These include four shows and two special segments – Cutting Edge, Mutual Fund Investor, My Money, Taking Stock, Stock@Work and Global Indian. All these shows focus on the core issues of Indian business.
Complementing the business news programmes are two new lifestyle segments, Reel Money and Trend Mill. Two more shows, Markets Today and Business at 10 are scheduled for launch in mid-December.