CNBC India has chalked out an investment plan to set up additional facilities in telecom and infrastructure in the coming quarter, which will enable its financial channel to uplink directly to Singapore. As part of its branding strategy, the company has lined up Rs 3.5 crore for the coming year to be invested in offline events.
CNBC India has been aggressive in its brand promotion as more than half of its viewers are not reflected in the ratings put out by the rating agency, A C Nielson.
CNBC India has already spend nearly Rs 1 crore on developing offline properties, like the CNBC BNP Paripas awards held recently. The first event to be held in the coming year will be called “Maverick”, which will be an interactive session between successful business people and head honchos of Indian companies. The first of the series will feature Jeff Taylor, the founder chief executive officer of TMP Worldwide and the US-based job portal Monster.com that will kick off on March 22 from Bangalore.
Additionally, the financial channel has also tied up with Mid-Day for a 4 page supplement offering financial news in the evenings.