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CNBC India tops AC Nielsen news and analysis viewership survey

02-April-2001
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CNBC India tops AC Nielsen news and analysis viewership survey

The business news and analysis channel, CNBC India, has surpassed other news channels such as Star News, Aaj Tak, Zee News and BBC in the socio-economic category SEC A households, according to a AC Nielsen TAM viewership rating for four weeks ending March 10. If this upsurge continues, it will become part of what is a worldwide phenomenon - the burgeoning interest in business related news and information, adds the press statement.

According to the rating, CNBC had a channel share of 0.7, while others followed. Aaj Tak scored 0.6, Zee News 0.5, Star News 0.4, BBC 0.1, CNN 0 and Jain TV 0. The study covered cable and satellite homes in nine cities - Mumbai, Delhi, Kolkata, Chennai, Bangalore, Kanpur, Ahmedabad, Hyderabad and Kochi. The respondents were in the age group of 25 plus and the survey covered weekday viewing between 6 am and midnight.

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