Top Story

e4m_logo.png

Home >> International >> Article

CNBC India tops AC Nielsen news and analysis viewership survey

02-April-2001
Font Size   16
CNBC India tops AC Nielsen news and analysis viewership survey

The business news and analysis channel, CNBC India, has surpassed other news channels such as Star News, Aaj Tak, Zee News and BBC in the socio-economic category SEC A households, according to a AC Nielsen TAM viewership rating for four weeks ending March 10. If this upsurge continues, it will become part of what is a worldwide phenomenon - the burgeoning interest in business related news and information, adds the press statement.

According to the rating, CNBC had a channel share of 0.7, while others followed. Aaj Tak scored 0.6, Zee News 0.5, Star News 0.4, BBC 0.1, CNN 0 and Jain TV 0. The study covered cable and satellite homes in nine cities - Mumbai, Delhi, Kolkata, Chennai, Bangalore, Kanpur, Ahmedabad, Hyderabad and Kochi. The respondents were in the age group of 25 plus and the survey covered weekday viewing between 6 am and midnight.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.