CNBC India, the 24-hour business channel plans to strengthen its content on the channel’s evening time-band over the next one year. The channel is attempting to create two different programme genres during the period.
The morning slot will comprise markets and corporate news, while the evening time-slot will revolve around issues and business. The key focus area will be the 6:30 PM to 11:30 PM evening time band.
CNBC also plans to launch a variety of new programmes. It plans to launch a technology show in about two months. The channel is working on the details of the show at this stage.
CNBC India is currently available across nine million homes in India. The channel is targeting at a figure of 15 million homes by the end of the year.